BlueCo Media Onboarding Requirements

Fill out the following onboarding and A2P Form

Onboarding Form

Office Name *

Office Full Address *

Office Email Address *

Office Phone Number

Existing Website URL (if available)

Office Hours / Days of Operation *

Technician(s) Name(s) *

What plumbing services do you currently offer? *

Which are the top 3-4 services besides sewer repairs you'd like us to focus on? *

Describe your ideal customer (homeowner vs. commercial, property age, type of sewer issue they're dealing with) *

Do you offer financing options for repairs? Yes / No / Selective (please explain) *

What is the average cost of a sewer repair job after camera inspection? (e.g., $3,000–$8,000 for full sewer line replacement) *

How many new qualified camera inspection appointments can you handle per week? (e.g., 5–10) *

Do you have any disqualifiers? (e.g., renters without landlord approval, certain property types, jobs outside your service radius, etc.) *

What city, state, or geographic area do you want to target with ads? *

Are there any zip codes or specific areas you'd like us to focus on or exclude?

What are your customers' biggest pain points that your sewer service solves? (e.g., slow drains, sewage backups, foul odors, aging pipes) *

What hesitations or objections do customers typically have before booking with you? (e.g., cost concerns, unsure if repair is necessary, worried about yard damage, bad past experiences with plumbers) *

What are the key benefits customers typically experience after working with you? (e.g., peace of mind, problem fully diagnosed, no surprise costs, fast turnaround) *

Do you currently have a front desk team or call staff? *

Yes

No

Do you want our team to handle appointment setting for sewer repairs or will your staff follow up with leads? *

What does your current sales or booking process look like? (e.g., Lead Calls In > Tech Dispatched > Inspection > Repair Estimate > Job Booked) *

What's your preferred method to receive appointments? (e.g., Email, WhatsApp, Google Sheet, etc.) *

Do you have a CRM or software you'd like us to integrate with?

Notification Email Address *

Notification Phone Number *

Any other email or phone number you'd like us to send lead or appointment reminders to? *

Do you know your current cost to acquire a lead (CAC)?

CAC guide => https://blog.hubspot.com/service/what-does-cac-stand-for

What is your target cost per acquired customer?

What are your estimated profit margins or breakeven costs for the sewer repair jobs?

Do you have any existing video or photo content you'd like us to use in your ads? (e.g., job site footage, before/after videos, installations & repair, camera inspection footage) Yes / No — if yes, please upload or share links *

Are you open to creating a short video or providing photos/videos for UGC-style ads? (e.g., a quick walkthrough of a camera inspection or a before/after sewer repair) *

Logo and branding assets (if available): Upload on Google Drive and share link here or via email. *

Are there any local competitors or plumbing companies in your area offering similar sewer services? If yes, please share 3–5 names and links. *

What makes your company or services stand out from those competitors? (Your Unique Selling Proposition — e.g., same-day camera inspections, trenchless repair options, upfront flat-rate pricing, financing available, licensed & insured, etc.) *

Equipment / Tools Used: Please list the primary equipment or technology you use on the job (e.g., sewer camera inspection systems, hydro jetting machines, trenchless pipe lining equipment, locating devices, etc.). This helps our team communicate clearly with potential customers and create accurate ads. *

Landmarks (Optional): Please share any well-known landmarks near your office or service area that help customers identify you. Examples: 'Serving the Northside area', 'Office near Highway 45', 'Next to the Home Depot on Main St.', 'Free estimates available', 'Locally owned and operated in [City].' *

Do you have any previous data we can leverage? If so, please share. (Email lists, past leads, or patient info — for retargeting or lookalike audiences.) Upload or share folder link here or via email.

Are you working with any other marketing agencies or groups? If yes, can you share access to past campaign performance or reports? Upload on Google Drive & share folder link here or via email.